![]() ![]() Learn more about how to grab your target market’s attention and make an amazing first and lasting impression without having to spend a lot of money.īusinesses don’t really need to spend much for a guerilla campaign. This is every business’ or brand’s dream!Įvery Friday, we publish tips, examples, and other useful content on unconventional ways of marketing and promotion. Word-of-mouth is one of the greatest outcomes and it usually doesn’t cost anything. Almost everything is passed around through word-of-mouth. The effect of this is being able to create a buzz around the brand, and the strategy used to market it. It’s about making a big impression and making that impression last a long time (if not forever). This type of direct contact should spark an emotional reaction that leads to consumers effectively remembering the brand. Guerrilla Marketing usually aims to have direct contact with consumers. Looking beyond the traditional ways of advertising, marketers, and advertisers need to spice things up in order for their brand to have campaigns that not only make an impact but also stick to their target market’s mind. Jay Conrad Levinson (1984) said that Guerrilla Marketing “works because it’s simple to appreciate, easy to execute, and inexpensive.” “Fridays: Gorillas of Guerrilla Marketing” If you’re looking to get your brand out there through unconventional means, following Kit Kat’s approach to guerrilla marketing might just be what you need! Their guerrilla marketing campaigns allow them to catch people’s attention and create conversations across digital platforms and through word-of-mouth. They have been able to keep their campaigns fresh, which greatly strengthens their branding and keep Kit Kat as one of the best-selling wafer bars worldwide. Over the years, Kit Kat has been able to make use of their famous slogan to create some of the most creative marketing campaigns around. The campaign also won a number of advertising awards as well, winning bronze in the 2016 Warc Prize for Asian Strategy, a Bronze Spike in Spikes Asia, and 3 medals (1 silver, 2 bronze) at the 2016 Asian Marketing Effectiveness and Strategy (AMES) Awards. Overall, the campaign was a viral success, generating over 6.9 million views on Facebook and YouTube, along with 262 million impressions across various social media platforms. ![]() This led to a large number of users sharing pictures and videos of the benches on Facebook, Twitter, and Instagram, greatly spreading the word to fellow users. The strategic placement of the benches were greatly beneficial as more people were able to sit and interact with them. These included benches with piano keys and guitars, an inflatable bench, a seesaw bench, and even one placed on top of a rock climbing wall!Īlong with having them placed in key locations, people can find these benches by visiting the KitKat.ph website or by using the navigation app, Waze. Other than looking like the iconic wafer bars, some benches were fitted with some special functions and accessories. These benches were also strategically placed in one of the busiest districts in the country to attract attention and generate more buzz. In 2016, Kit Kat launched a guerilla marketing campaign in the Philippines.įor their campaign in the Philippines, they placed 500 specially-designed Kit Kat Breaker benches in different cities. They designed these benches to look like the famous wafer bar. The campaign was done in the cities of Amsterdam and Utrecht in the Netherlands, and was successful in promoting Kit Kat and the Nexus 7 (which used an operating system named after the candy bar itself). In 2014, they installed metal benches on billboards and offered a challenge to people who sit on it for a certain amount of time to get a chance to win a free Google Nexus 7 tablet. They also focused on what the customer already loved about the wafer bar: its look, its taste, and the “breaking” sound.Īmong these campaigns was a successful and creative foray into guerrilla marketing by introducing various versions of their specially branded benches. It enables different ways to market the product to different kinds of people. ![]() The best part about the slogan is its versatility and relatability. It helped turn Kit Kat into a household name, becoming one of the world’s most popular snacks. Once Kit Kat started building their marketing campaigns around it, they were able to elevate their brand! This slogan has been a forerunner in successful marketing for years. Instead of pushing through a hard week without stopping, Kit Kat encourages consumers to “Have a Break, Have a Kit Kat.” Wow… it’s been quite a week for everyone.Ī lot of people experience grinding work weeks with all sorts of obstacles and challenges in their way.įortunately, there’s one company that acknowledges the struggles of everyday life… ![]()
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